The History of the Game Part 3

Greater television coverage also increased the value of sponsorship, perimeter advertising 在球场内做广告 and merchandising rights. Suddenly the game was awash with money 充斥着金钱的.

 The coverage of football on the radio... has increasingly become the realm of the phone-in and rant. Combined with the chatrooms and football blogs on the Internet, a vast buzzing cacophony of rancour, rumour and reflections is the everyday background noise of Europe’s football obsession.

'The Ball is Round' by David Goldblatt

A narrative developed around star players too. Television did better justice 更好的反映 to a player's individual flair 才能 than radio. Footballers began to appear on chat shows, advertisements and occasionally the news. They released press statements, pop records and ghost-written autobiographies 由别人撰写的自传.

Whether or not you think football is better for the influence of broadcasting, one thing is for sure. With a Premier League audience of over a billion across 141 countries, it is a lot bigger.
 I was excited... I wanted more goals. I didn’t care who shot them. I didn't know who was playing, or where or why. But I wanted to feel my spine tingle and my pulses beat, and my hair stir gently at the roots with suspense as that voice cried out from somewhere near our drawing-room curtains.

Spine-tingling Excitement

Rancour, Rumour and Reflections

 

In this final installment 系列的最后一个章节 in our brief history of football, we look at the enormous impact a changing media has had on the world's favourite sport.

Some fans, however, had their doubts about football on TV. 'Armchair fans' 坐在家里看比赛的球迷 were derided 嘲笑 for supporting clubs located at the other end of the country or abroad. The televised game, for all the 尽管有 advantages of instant replays and on-screen statistics, was said to be a diluted 淡化了version of the real thing.

But the other fear from that time – that more soccer broadcasting would lead to a drop in ticket sales – has not become a reality. Turnstile traffic 到球场去看比赛（进入旋转们）的人流量 has gone up in all football leagues except in Italy.

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